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For years now, people have followed marketing guru, Philip Kotler's 'Four P's of Marketing' while drafting their business plans. With due respect to Mr. Kotler, we've made a few changes to the already existing ones and added a rather important fifth. Take a look at our (new and improved) version. 1. Place. When planning a successful business campaign, location is of paramount importance. Likewise, in planning a successful business trip, a hotel in the right location is of equal importance. That's why you'll find all our hotels situated right at the hub of business activity to ensure you don't waste long hours commuting. And because we understand the importance of time management, we even arrange for an airport transfer as well as an airport representative to assist you with check in en-route to the hotel. 2.
Product. No matter how good a business plan is, chances are
it will fail unless the product is up to the mark. Following this, we
put in months of research creating special rooms for the inveterate
business traveller. Equipped with everything you'll ever need to conduct
business from your room itself. For instance, personal fax machines,
2-line phones, electronic panels behind writing desks to hook up laptops
and computers and international newspapers and periodicals to keep you
abreast on what's happening in the world of business and pleasure. So,
your home away from home also becomes an office away from office. 3.
Price. A good product should promise the consumer premium
value for an affordable price. Which is why, we always offer our guest
more than they bargained for. 4. Promotion. A good product will succeed if it is constantly reinvented and added to. Therefore, we provide you with business lounges and fully equipped conference rooms for you to conduct your meetings and encourage creativity and greater productivity. So that you can meet your business and communication needs without leaving the hotel. All of which you'll agree, bring us to the 5th P of marketing. 5.
The Park. The place you should stay at to ensure a successful
and stress-free business trip.
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